Jordan Flight 23: Inaugural Retail Strategy

Partnered with Jordan brand to design and build inaugural window and in-store retail displays commemorating the launch of Flight 23, Jordan's first-ever store in New York City, while featuring NBA star Carmelo Anthony's new M10 shoe. The store would also feature a retrospective display of Melo's signature footwear line, called "A Decade in Melo."

I developed and presented concepts for each of the retail elements in a tight timeframe, refining ideas with Jordan Brand clients, and working closely with team members at SGK and Jordan to produce in time for Flight 23's Grand Opening on February 01, 2014.

Spike Lee and 50 Cent were in attendance. Not a bad turnout.

Photography: Ben Draper, Sneakernews, and Nike

Set of 10 Carmelo Anthony blue and white Jordan sneakers in clear display case at the Jordan Flight 23 store launch event
50 cent and friend at the Jordan Flight 23 store launch with other guests in the background and Jordan sneakers in clear cases on the left
All blue and white Jordan sneaker clear case display on black display structure at the Jordan Flight 23 store launch event
Black and white ideation sketch for stepped Jordan sneaker showcase at the Jordan Flight 23 store
Black table and shelves with Jordan apparel and footwear inside the Jordan Flight 23 store
Rendering of large black framed window outside the Jordan Flight 23 store with Carmelo Anthony gold apple and sneaker window display
Large black framed window outside the Jordan Flight 23 store with the Carmelo Anthony golden apple and sneaker window display