mad science equalizer

During the summer of 2013, a creative team from Wieden + Kennedy, Nike, and Jordan Brand developed the concept for an exhibition called Mad Science, that asked “What if artists created the future of Science? What if scientists created the future of Art?”

The team approached us to anchor the exhibition with a dynamic central installation that would stand over the DJ booth. We ran with it and created the Mad Science Equalizer as a dimensional representation of sound within the immersive multi-media sensorial experience.

After the event, the Mad Science EQ remain on display, and stood above the gallery for more than over three years, becoming a defining characteristic of the space.

Mad Science Equalizer, 2013, painted plywood, metal hardware, 12 ft L x 3.5 ft D x 3 ft H

People standing at a gallery party in front of Mad science EQ sculpture above DJ booth
SketchUp 3D rendering of the mad science EQ sculpture by Brian Madden
Note book sketch and design development of mad science EQ sculpture
Gray shoes standing on top of the plywood panel base of the mad science EQ sculpture
Pile of wood for the mad science EQ sculpture and sketch from a notebook in front of Brian Madden's feet
Four pieces of the mad science EQ sculpture on a concrete floor
Instagram post by Dan Pelosi, showing the mad science EQ sculpture on a table in front of a white wall
Sections of the wooden mad science EQ sculpture set up with notebook sketches on the side on a concrete floor
Artist Brian Madden spraypainting Mad science EQ sculpture white inside a clear plastic spraybooth space
Pieces from Mad Ccience EQ sculpture sitting on a load dock outside of a gray building
Detail of mad science EQ sculpture by Brian Madden under white tiled roof and black pipe
People at mad science eq event in front of white mad science EQ sculpture by artist Brian Madden above DJ booth in a gallery