masq x pica: holiday charity gala

MASQ was a one-night only holiday masquerade ball benefiting the Portland Institute of Contemporary Art and built on the mystery and intrigue of a full moon set amidst a wintry wilderness.

Envisioned concepts for the overall environment and experience, ultimately overseeing the design and execution of a forest of life-sized mirrored trees to build ambience and reflectivity within the experience.

Raised funds to create the experience to support the cause for PICA, overseeing development, manufacturing, delivery and installation of the forest within the space, while assisting with overall show production.

Fabrication and installation of the mirrored tree installation: SGK & Matchless

Person standing in front of large blue LED moon inside a warehouse next to pink colored reflective trees
Large warehouse with a large pink LED moon, surrounded by pink reflective trees and many people at the PICA MASQ event
Large dark warehouse with a moon-like pink ball of light shrouded by pink mirrored reflective trees
Large blue ball of light next to pink colored reflective trees inside a large warehouse
Large pink ball of LED light in a warehouse with reflective mirrored trees in front
Large warehouse with a large moon-like pink ball of light surrounded by pink reflective trees and many people during the PICA MASQ event
Blue reflective mirrored trees inside a large warehouse with green wall wash lighting on a gray concrete floor
Pink reflective trees in front of a large blue ball of light in warehouse at PICA MASQ charity gala experience
Large pink light ball that looks like a moon, in front of reflective trees inside a large warehouse
Large warehouse with a large blue ball of light that looks like a moon, surrounded by pink reflective trees and many people during the PICA MASQ event
Large warehouse with a large blue ball of light surrounded by pink reflective trees and many people for the PICA MASQ charity gala event
Person standing in front of large ball of light surrounded by silver reflective trees in a warehouse
Instagram post with caption of a man wearing a silver reflective mask at the PICA MASQ event
Person wearing a red blue and yellow paper mask with brown feathers at a wood table brainstorm near computers, bottles and papers in front of a white wall
Person pointing at a piece of paper with ideas and sketches for the PICA MASQ event
Pile of black and white sketches of the PICA MASQ experience a wooden table
Notebook sketches and ideation of trees and objects for the PICA MASQ event on a wood table with bowls of pretzels and crackers
Four people wearing different masks gathered around a table with bottle, papers, and computers
Designer Brian Madden holding a sketch of the PICA MASQ event exhibition design in a green folder above a gray concrete floor with three people's feet
People reviewing PICA MASQ exhibition experience design sketches on wooden table with coffee and tea cups
Printed out renderings by Brian Madden depicting height comparison options for tree sculptures on a wood table
Digital rendering of three heights of the silver reflective trees for the PICA MASQ event
Large white foamcore surface with black tape outlining the shape of trees on a brown wooden floor for the PICA MASQ event
Person sketching tree ideas on a whiteboard in orange marker for the PICA MASQ event
Three people building life size cardboard cutout structures for the reflective trees at the PICA MASQ event
Three people holding a large silver reflective tree on a concrete floor inside a warehouse before PICA MASQ experience