Re:store

VC-backed experiential retail destination featuring digitally-native brands in a highly curated store + co-working community in San Francisco.

Partnered with the re:store’s founder, Selene Cruz, to manage the design and launch of the corporate branding, first physical retail location, searchable website, and in-store app. Led sourcing and general contractor management, as well as experiential design and art installation creation.

Creative Direction: Brian Madden, Selene Cruz

Design Agency: Storey Studio

Brand Design Agency: The Couch

GC & Fabrication: Gallagher (GDLA)

Art Installation: One Hat One Hand

Professional Photography: Tory Williams

Entrance of the Re:store retail flagship space with glass front, gray walls next to a gray sidewalk and light pink and tan interior walls
Re:store entrance with concrete floors, purple walls, shelves and tables carrying assorted beauty and fashion merchandise
Purple table carring orange and yellow barettes and other products on acrylic and painted displays
Purple custom retail display shelves with clothing items, shoes and other various products inside Re:store
Purple wall with black vinyl decal letttering telling the Re:store story with three purple round pedestals displaying red and yellow hand bags
Lacquerbar nail salon pop-up with white table and pink velvet chairs and red stools in a room with a tan and purple mural depicting hills and mountains
Pink and yellow wall mirror inside Re:store depicting hills and mountains
Custom table in Re:store interior with gray concrete flooring, light purple walls, shelves and tables lined with various beauty and fashion products
Large interactive screen interface with digital post-its and stickers on the frame hanging on a white wall next to blue post it notes and the words Hi, tech.
Purple retail space with concrete floors and displays carrying jewelry and fashion merchandise, with stairway to a blue room with balloons on the ceiling
Looking up a stairwell with glass walls and white lights and balloons on the ceiling
Looking down the stairwell in Re:store onto the showroom floor with products on light pink shelves, gray concrete floor and white balloon installation on ceiling
Person writing with a black pen on a blue post-it wall at Re:store with the prompt "Best advice I ever got"
Blue shelves with white LED lighting, carrying various products like as waterbottles, kitchen gadgets, and leather belts
Black framed screen interface on a blue wall with the words "Hey, you" next to a white LED illuminated blue fixture carrying water bottles and leather belts
Line of black tablet screens on a long table top in a mezzanine walkway with glass walls on the right and blue walls surrounding above a purple showroom
Re:store Female founder vinyl sticker on glass wall with white balloons above a concrete floor in a blue room with shelves carrying housewares and accessories
Re:store "IRL" retail brand debut vinyl sticker on a glass wall in front of white balloons
Four black interactive digital screen interfaces lined up on a custom blue table in front of a glass wall
Tan coworking space with concrete floors, wood furnishing, tan fabric couches and shelves with plants and books in front of a large glass window
Large screen interface on a tan painted and upholstered wall next to a wooden desk and chair with plants and a computer on top above a concrete floor
Tan room with concrete floors, wood furnishing, tan fabric couches and shelves with plants and books in front of a large glass window
Tan table with merchandise displayed in front of a glass wall, stairwell, and tan interactive post-it mural next to clothing displays
Tan room with concrete floors with tan table and display shelves carrying various womens clothing merchandise
Light pink room with metal hooks, a gray concrete floor and a single fabric upholstered stool with a glass window saying "well, check you out"
Re:store meeting room with wooden table and chairs with a cork base lamp in a tan room with concrete flooring and black framed art on the wall
Digital exploded render of floor plans of purple, blue and yellow floors for helping customers navigate through Re:store
Three-story facade of Re:store flagship space with people through glass entryway, with gray walls next to a gray sidewalk and light pink and tan interior walls